The hair is your crowning glory, so to speak. Traditionally, women are considered the ones who give too much importance to their hair. But have you noticed that we have barber shops as many as (and perhaps more) the beauty parlors? Yes, you can definitely earn big with hair. This is what a barber shop testified during a Q&A.
Q: What problems did you encounter during the initial stage?
A: As I have said, there are a lot of barber shops around. So competition is really a big challenge for me. When I was just starting out, I had to market my shop just like any other business. I had to let the people know about the shop and the services it’s offering. I had fliers printed out and I did an information drive around the neighborhood. Of course, it also helped a lot that my friends referred the shop to their family, friends, and acquaintances. Also, I had to make sure that we provide quality services to keep customers coming back.
Q: Aside from haircut, what other services do your barber shop offers?
A: You see, to be competitive, you must somehow deviate from what is ordinary. People have this thinking that when you say barber shop, you only offer haircuts. But as a guy, I know that having a haircut is not only the sole concern of men. SO just like a beauty salon, we also offer hot oil treatment, manicure/pedicure, massage and facials. And I must say that we do get a lot of clients availing of these adjunct services.
Q: Any advice to those who are interested in venturing into a barber shop?
A: First and foremost, you must bear in mind that your shop is service-oriented. This means that you have to be able to cater to the demands of your clients. In my case, I make sure that my barbers are able to deliver the “cut” our clients want. This includes not only knowledge of the usual haircuts but they have to be updated with the latest styles too. In fact, aside from male barbers, I also employ two ladies who could provide an alternative to the usual “barbero” cut. Besides, if you earn the reputation of providing quality service, customers will definitely come back for your services.
Second, you must personally attend to the operations of the business. Just like in any other businesses, you must be able to know the ins and outs of the trade, so to speak. This would also help you in assessing what your customers want so that you can provide them the best service you could afford.
Third, you must be able to have reasonable goals. It does not mean that once you have set up a barber shop, profit will be there right away. You must be able to establish a client base in order for you to start earning.
Lastly, you must be serious in this home business. Don’t say that it is just another “barber shop”. It is as much as unique as you are. It is a major part of your life as an entrepreneur that needs your time and effort.
[Tags]Philippines, Home Business, Barber Shop, Haircut, Salon, Philippines Home Business[/Tags]